Your audience grew 3×. So did your video bill. It shouldn't have.
When a managed platform marks up every gigabyte, success is taxed at a constant rate. The audience tripled; the value you got from your vendor didn't.
The cost structure
Why the bill tracks your growth instead of your vendor's costs
Three properties of the markup model explain most of the pain.
Markup compounds
Per-gigabyte storage and delivery markup means your bill grows linearly with success, even though the vendor's own cost per gigabyte does not.
A flat fee plus your own rates
Nulx charges a flat $55/mo platform fee. Storage and delivery are billed by your cloud provider at their published rates — which typically fall as your commitment grows.
Growth without renegotiation
No tier jumps and no sales call when you cross a threshold. Your cloud bill scales; the Nulx fee doesn't.
Leaving is the real test
Lock-in is a custody problem, not a contract problem
Most exits fail before they start because the library is trapped — re-downloading terabytes from a vendor's account takes weeks and a painful egress bill. With BYOC the files already sit in your bucket, so leaving means canceling a subscription, not running a migration.
You can leave whenever you want. The files are already yours.
Run your numbers
Model your growth against the flat fee
The cost calculator on the homepage compares your viewing volume against the flat fee and cloud-direct rates.
Open the cost calculator